How a Wet Piano Is a Jungian Archetype

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William and Anais Yeager are two brilliant filmmakers, who embody the Jungian archetype of the trickster to promote their filmmaking business. Cnn reported that they claimed reputation for putting the piano on the sandbar in Florida, and effectively produced one of the best publicity stunts ever, winning millions of dollars worth of free publicity from Cnn and others. Cnn produced a 2.5-minute article that might have cost the Yeagers up to 0,000 if they had produced it themselves, perfect with helicopter aerial shots and clips of predominant movies. Cnn later reported, not in the video report, that 16-year-old Nicholas Harrington, not affiliated with the Yeagers, has now stepped forward to say that he was the prankster. It seems he did not want someone else to take the credit.

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The Yeager claim may be just an example of publicity opportunism, since they didn't even have to move the piano to get the publicity. They saw the archetypal potential of the situation! One wonders either Cnn will ever again believe a Yeager claim.

The Cnn article even contains a mention of their independent film called "Jesus of Malibu: The Revolution for the leisure of the Mind." In fact, now that I think about it, they have even gotten me to write about it in this very article, which will be seen nearby the world. What a brilliant stroke! That piano on a sandbar will now forever be an archetypal symbol for the Yeager's movie and top publicity stunts of all time. Sadly for young Mr. Harrington, it seems unlikely that anyone will remember that he was the actual idea man.

Considering Jungian Archetypes and how they were used in this stunt and the reporting nearby it is a very rich perceive indeed. First we have the incongruous image of the piano sitting on a sandbar. This image made us think about many other archetypal symbols, along with the saloon of the mammoth at the bottom of the sea; Ingrid Bergman cooing, "Play it again Sam" in "Casablanca"; Michelle Pfeiffer's archetypal rendition of "Makin' Whoopee" in "The overwhelming Baker Boys"; and Harvey Keitel dragging a piano off the beach in "The Piano" from 1993.

The caption contest that materialized in the local newspaper brought in such quips as "you can tune a piano but you can't tuna fish" and "play it again sand." It seems as though most habitancy who have seen these reports couldn't help but be drawn in by the fun, along with me!

The Yeagers have in case,granted us with an exquisite example of how to get publicity by using archetype. We often write about how an archetypal story or painting will engage generations of fans, but we rarely think about how archetype is used to attract publicity, for good or worse.

Unfortunately, last year's best publicity stunt was probably the pastor who threatened to burn Korans as a means of revitalizing his failing church. The potential conflagration he caused by his archetypal antics nearly released the kinds of evil that were gently portrayed in Walt Disney's 1940 enthralling film, "The Sorcerer's Apprentice," in which Mickey Mouse is nearly overwhelmed by unexpected evil.

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